For mass-media, communication is the backbone and without that the entire machinery will become unsynchronized and come to a screeching halt. You need to get inputs thick and fast if you are to keep up with other mass media channels and no query or information must be left out at any point of time. Mass media is a responsible sector supposed to deliver the latest of what is happening and in its true form. Only a well oiled communication system can help deliver it and cloud telephony has been found to be the most appropriate and capable system by technology and users.
With cloud computing you have no chance of missing outputs or leaving queries unanswered. This may not be the case with outdated EPABX as it is not designed to meet the requirements of fast moving communication trend. The old system may miss one or two of your client due to overcrowding or their inability to store too much information but with cloud telephony you are unlikely to come across such experience. It is a war out there what with News Channels vying for top ratings and you will be sadly left behind if you are not one up on them. By using cloud telephony you can be always one step ahead of them as the technology never fails to give you the latest input from your clients.
Mass media is fed with the staple diet of latest information from clients from outside world and only cloud computing technology can deliver them thick and fast and without any failure.